ACT Playbook
495,00€
A self-paced system that adapts the value architecture and sales process the top 2-3% of hypergrowth B2B companies run, built for teams without a dedicated revenue or enablement function. It works whether you're a founder still closing every deal yourself, designing your sales processes, or a company that's already grown but still runs on whoever remembers how the last deal actually closed.
I learned this playbook scaling the leading NoSQL database through 20x revenue growth in five years. It's the system I wish I'd had the first time I built a company.
What you'll learn:
✅ Build a Value Architecture your whole team can repeat:
Define your ideal customer profile(s), personas, value drivers, key capabilities, offerings, and metrics the same way hyperscale B2B companies do, so everyone in your company describe the same value the same way.
✅ Turn technical strengths into proof a CFO will act on:
Build the case studies, trap-setting discovery questions, and metrics that hold up in a conversation with your buyer's finance team, not just their engineers.
✅ Install a sales process that doesn't live in your head:
A repeatable, stage-by-stage motion for qualification and deal execution, so a deal doesn't stall the moment key people are not in the room.
✅ Qualify deals like a system, not a gut feeling:
The same MEDDIC-style discipline enterprise sales orgs run, packaged into a framework and kit that tell you honestly whether a deal is real, weeks before it dies quietly in your pipeline.
✅ Walk away with every document, ready to use tomorrow:
The actual first meeting decks, mutual engagement plans, demo workshop scripts, business cases, and proposals used to close real deals. This is roll-up-your-sleeves work: templates you fill in with your own numbers, not slides you watch.
"We finally had language that matched the sophistication of the product, and a process that made our sales repeatable beyond the founder."
Mark Weisbrod, Founder & CEO, GREYD GmbH
GREYD used this exact framework to close one of the oldest and largest franchise organizations in the US in just six weeks, rebuilding their website, collaterals, and sales materials around the same architecture.
I learned this playbook scaling the leading NoSQL database through 20x revenue growth in five years. It's the system I wish I'd had the first time I built a company.
What you'll learn:
✅ Build a Value Architecture your whole team can repeat:
Define your ideal customer profile(s), personas, value drivers, key capabilities, offerings, and metrics the same way hyperscale B2B companies do, so everyone in your company describe the same value the same way.
✅ Turn technical strengths into proof a CFO will act on:
Build the case studies, trap-setting discovery questions, and metrics that hold up in a conversation with your buyer's finance team, not just their engineers.
✅ Install a sales process that doesn't live in your head:
A repeatable, stage-by-stage motion for qualification and deal execution, so a deal doesn't stall the moment key people are not in the room.
✅ Qualify deals like a system, not a gut feeling:
The same MEDDIC-style discipline enterprise sales orgs run, packaged into a framework and kit that tell you honestly whether a deal is real, weeks before it dies quietly in your pipeline.
✅ Walk away with every document, ready to use tomorrow:
The actual first meeting decks, mutual engagement plans, demo workshop scripts, business cases, and proposals used to close real deals. This is roll-up-your-sleeves work: templates you fill in with your own numbers, not slides you watch.
"We finally had language that matched the sophistication of the product, and a process that made our sales repeatable beyond the founder."
Mark Weisbrod, Founder & CEO, GREYD GmbH
GREYD used this exact framework to close one of the oldest and largest franchise organizations in the US in just six weeks, rebuilding their website, collaterals, and sales materials around the same architecture.