Most technically strong companies keep hitting the same sales ceiling. The pipeline looks real. The product is solid. And yet revenue is still unpredictable, and still founder-dependent - or you are searching for the perfect way to talk about your product in a value-oriented language.

The answer is almost never the product.

Three things most companies get wrong:

Most companies build their sales engine in the wrong order. That's why it doesn't scale.
Most companies think they have an ICP. Most of them don't.
AI sales tools won't fix a broken foundation. They'll just scale the confusion faster.

ACT Playbook is a structured GTM system built specifically for B2B founders and early-stage revenue leaders who need to move from inconsistent wins to a revenue motion that runs - and improves - without them.

What you'll build

This is not a course about sales theory. Every module produces a working artifact you deploy on real deals before the next one starts.

Your Value Architecture

Define your Ideal Customer Profiles and Buyer Personas - the actual foundation everything else is built on
Articulate your Value Drivers in the language your economic buyers use - not technical features
Map your Key Capabilities to the business outcomes they deliver, so every rep tells the same story
Build the metrics layer that makes your business case credible to an executive

Your Revenue Engine

Design your sales stages with clear entry and exit criteria - so every deal has a position and nothing hides in the pipeline
Embed MEDDPICCR qualification logic directly into your CRM - so qualification is a process, not a judgment call
Build forecast confidence from structure, not from gut feel

Your Sales Execution Playbook

Run discovery calls, first meetings, and demo workshops that actually move deals forward
Build a Mutual Engagement Plan that keeps deals moving without pushing
Arm your champion with the 3 Whys before they walk into the room with the economic buyer
Execute proof of value, business case, and EB ping-back with templates you use from day one

Who this is for

Founders who are still the primary driver of revenue - and know that doesn't scale
Revenue leaders who have inherited a process built on instinct and need to replace it with a system
Early-stage companies on the path to find product market fit
Growth-stage companies that have hired sales but haven't seen results match the headcount
SMBs where forecasts are unreliable and the CRM has become a reporting tool instead of an execution system

What makes this different

Most sales programs teach techniques. Techniques depend on the individual. This program builds infrastructure - documented, configured, and running inside your business before you finish.

Every module connects to a deliverable. Every deliverable connects to a system. Every system feeds a learning loop that gets sharper with every deal you run.

"We finally had language that matched the sophistication of the product - and a process that made our GTM repeatable beyond the founder." Mark Weisbrod, Founder & CEO, GREYD GmbH - closed a flagship US franchise deal in 6 weeks after implementation.

Revenue isn't going to architect itself.

If you're ready to stop selling on instinct and start building a system that scales, this is where it starts.